AI虛擬網紅「方桃子」— 內容生產成本歸零的商業真相
- URL: https://www.threads.com/share/BAX4lBVprW/
- Date Saved: 2026-08-09
- Source: Threads
- Tags: business
Summary
By @luna.lab.project. Discusses the rise of AI virtual influencer「方桃子」who hit 250K RMB per 60-second ad within 30 days of debut, and what it means for human creators.
Key Points
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觀眾買的是情緒投射，不是真實體驗 — Consumers buy the fantasy of “I want to be like her”. As long as the story is good, real vs fake doesn’t matter. (Real influencers don’t genuinely use every product either.)
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內容生產成本趨近於零 — AI can produce 100 videos/day without rest. Creators who only rely on looks, templates, or polished packaging will be squeezed out.
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真實與脆弱 = 未來最高溢價 — When virtual humans can be perfect in every way, the only human moat is our imperfection. “人味” (human touch) becomes the scarcest asset.
Takeaway
人人都是 IP 的時代，最稀缺的早就不是內容，而是那股去不掉的「人味」。